Triumph Motorcycle races into India


British bike maker Triumph Motorcycles, on 28th November, entered into the India market, nearly two years after the company had first announced its intention to do so.

The ten models that the company plans to bring out are priced in the range of Rs. 5.7 lakh and Rs. 20 lakh (ex-showroom Delhi).

 The company, which plans to open at least nine dealerships across the country by the end of March, aims to sell more than 1,000 bikes by the end of 2015 fiscal.

 “We are aiming to sell around 400-500 motorcycles in the first six months of the launch. In the next one year, we are targeting to sell around 1,000 units in the Indian market,” Triumph Motorcycles Director, Sales and Marketing (Global), Paul Stroud, told reporters here.

 The company said it would start delivering bikes from January next year. The first four dealerships would come up in Delhi, Mumbai, Bangalore and Hyderabad.

 Asked about the two-year delay in entering the Indian market, Mr. Stroud said, “We wanted to make sure that we entered the market with right models and right partners. So, it took us time to look into these issues. We were also looking at developing back-end support, as well as invested on the plant during the period.”  The company had announced plans to make a foray into the Indian market during 2012 edition of the Auto Expo.  Triumph Motorcycles India will be assembling the Bonneville, Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxton in India at its plant in Manesar. The rest of the bikes—Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm—will be imported into India as completely built units.

 Among these, the Bonneville is priced the lowest at Rs. 5.7 lakh, while Rocket III Roadster with a price tag of Rs. 20 lakh is the costliest.

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