Triumph opens dealership in Hyderabad; to have nine outlets by March


Iconic British motorcycle brand Triumph has opened a dealership facility in Hyderabad named Rebel Motorcycles, offering over 10 of the 28 models from its stable.

The motorcycle manufacturer plans to set up nine dealerships in India by March 2014. The first one was set up in Bangalore.

Vimal Sumbly, Managing Director of Triumph Motorcycles India, said, “We are in India to give brand lovers not just the product but an overall experience that they deserve from a globally renowned brand such as Triumph. The opening of the dealership advances our commitment to establish Triumph marquee in the local market and extend a comprehensive suite of after-sales services and support.

The bikes, with an engine capacity of 675 cc and going up to 2300 cc, are priced in the range of Rs 5.9 lakh to Rs 20 lakh ex-showroom.

Triumph lovers have the option to also buy its branded accessories ranging from about Rs 20,000 and going up to Rs 2 lakh. These include jackets and gloves.

The country’s super bike market, where Triumph offers its range, is estimated to be about 3,000 units each year. The company, which has an accounting practice of June to July, expects sales of 500 bikes in the first year, 1,000 in the next and 1,500 in the year thereafter.

“There is a latent demand for such bikes and we are geared up to serve such bike lovers. Typically, these bike enthusiasts also form clubs and enjoy sharing their experiences and long rides,” he said.

The company is currently assembling a crop of bikes at its Manesar plant and is planning to set up a manufacturing unit in Karnataka.

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