Castrol and Triumph tie up for the Indian market

07/07/2014

Zeegnition:

Triumph Motorcycles and Castrol India Limited have tied up for their Indian operations in a mutually beneficial partnership.

Iconic British motorcycle marque Triumph may have just begun their Indian journey, but they are leaving no stone unturned to offer the best experience possible to their customers. Triumph Motorcycles has now tied up with lubricant giants Castrol India Limited in a partnership that will benefit both in their Indian operations. Castrol will supply the fully synthetic, high-performance, Castrol Power1 Racing engine oil to Triumph dealerships across India and will also provide technology support to Triumph through co-engineering of lubricants for future motorcycle models.

Both Triumph and Castrol will jointly undertake marketing and promotional activities for Triumph Motorcycles in India. It will end up being a mutually beneficial partnership as Castrol reaches out to buyers of the premium Triumph brand while the latter will be able to utilise Castrol’s already huge customer base to promote their products.

Mr Ravi Kirpalani, Managing Director, Castrol India Limited, said: “Castrol and Triumph are both iconic brands globally and hence this is a natural partnership as Triumph establishes its presence in India. Castrol has been in India for over a hundred years and we are delighted to lend our technical and marketing support to Triumph as they bring their exciting range of motorcycles to India. Castrol is one of the leading brands in the Indian two-wheeler lubricant market providing consumers with pioneering technology brands like Castrol Power1. We will work closely with Triumph to develop and supply the latest technology products as they expand their footprint in the country.”

Speaking on the occasion Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Private Limited, said: “We are extremely pleased to have tied up with Castrol, one of the leading brands for motorcycle lubricants. Triumph Motorcycles is committed to providing a complete riding experience and this tie up will further enhance the commitment that Triumph has brought to India.”


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