Triumph eyes 3-fold jump in sales in 2 yrs


Economic Times: British cult bike maker Triumph is aiming for three-fold increase in its sales in India targeting to sell around 2,700 units in two years. The company, which launched operations in India last year, has sold 450 units and expects to touch the 500 mark by the end of this month.

 "We expect to sell a total of around 1,200 units in 2014 -15 and looking to retail 1,500 units in 2015-16," Triumph Motorcycles India Managing Director Vimal Sumbly told reporters here. The company, which today opened its first dealership here in North India, aims to take the number of outlets to around 12 by March 2016.

 "This (Delhi) is our seventh outlet in the country. We will close the year at 9 dealerships. By 2016 we are looking to have 12 outlets," Sumbly said. The next dealerships would come up at Chennai and Kolkata respectively, he added. 

The prices of the company's 11 models in Delhi will range from Rs 5.68 lakh to Rs 20.08 lakh (ex-showroom). The company, which is present in India through a wholly- owned subsidiary, had expanded its product portfolio with the launch of 'Daytona 675' during Auto Expo in February, taking the total number of models launched in India to 11. 

Last November, the company had entered the Indian market with the launch of ten models. Triumph assembles the Bonneville T100, Daytona 675R, Street Triple, Speed Triple and Thruxton in India at its facility in Manesar. The rest of the bikes, Rocket III Roadster, Tiger Explorer, Tiger 800 XC and Thunderbird Storm are imported into the country as completely built units (CBUs). Triumph is the largest British motorcycle manufacturer and has more than 740 dealers across the world.

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