Triumph Motorcycles has flagged off their first-ever Road Safety Ride from Jammu to Kanyakumari to promote safer riding techniques across India. Since entering the Indian two-wheeler market in 2012, Triumph has been conducting road safety workshops across the country by spreading awareness through screening of educational films, distribution of relevant content, theory workshops and curating customer rides across its 16 dealerships. During this ride, each Triumph dealership will become a point for safety demonstrations.
Road safety is expected to improve dramatically when every component of the system, including the vehicle, road infrastructure, traffic engineering, training and road etiquette, enforcement, education and awareness, as well as the laws that govern the road system, have safety embedded into them as an inherent virtue.
At the flag off ceremony, Vimal Sumbly, managing director of Triumph Motorcycles India Pvt. Ltd., said, “As a responsible automobile company, it is imperative that we are active participants in the initiative that educates and encourages people to ride safely. Two-wheeler riders are at a higher risk on the roads. The key to safe riding is a combination of defensive driving, adherence to traffic rules, situational awareness, always wearing riding gear and following common road sense. Triumph Motorcycles is pleased to flag off this unique initiative ride from Jammu to Kanyakumari."
To keep track of the ride, you can visit the official Triumph social media handles.